Has Cycling Marketing Reached Peak BS? | GCN Show Ep. 542
Published on May 30th 2023
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Is the bike industry out of touch with cyclists or are we all at fault for being sucked into the marketing spiel? Si challenges Conor to guess what products are being promoted by these elaborate descriptions. We also have a special edition of Cycling Shorts with the Hankorman, as well as your Hack/Bodge submissions, top comments and more! 00:00 Intro 00:37 This Week in Cycling 02:10 Cycling’s Marketing Problem? 12:06 Hack/Bodge 19:13 Cycling Shorts 23:58 Caption Competition 27:53 Comments of the Week 34:16 Coming up on GCN Useful Links: GCN+ | Every. Unmissable. Moment. 👉 https://gcn.eu/93s Ride with us at the Global Bike Festival 👉 https://gcn.eu/GBF2023 Download the GCN App for free 👉 https://gcn.eu/app Visit the GCN Shop 👉 https://gcn.eu/gcnshop Join the GCN Club 👉 https://gcnclub.com GCN Training Plans 👉 https://gcn.eu/gcntp What is the biggest cycling marketing facepalm you’ve seen? 🤦 Let us know in the comments below! 💬 Hack/Bodge: 2x Handlebar Setup 👉 https://gcn.eu/9bp Chain holder 👉 https://gcn.eu/9bq My prescription cycling sunglasses 👉 https://gcn.eu/9br GoPro light mount 👉 https://gcn.eu/9bs Submit your own & vote on more hacks/bodges on the GCN App 📲 If you liked this video, be sure to give it a thumbs up 👍 and share it with your friends! Watch more on GCN... 📹 Genius Or Ridiculous: Is This Bike Helmet A Step Too Far? 👉 https://youtu.be/1bJ2JgKN2OA 📹 Watch our Editor’s Choice Playlist 👉 https://gcn.eu/editorschoice 📹 Or why not check out our Features Playlist 👉 https://gcn.eu/gcnfeatures 🎵 Music - licensed by Epidemic Sound 🎵 Insight - Megan Wofford Afternoon Swing - Five Dime Fellas December Batch - Discovery. News To Me 3 - Jon Bjork #gcn #cycling #roadcycling #roadbike #bike #bikes #bikelife 📸 Photos - © Velo Collection (TDW) / Getty Images & © Sprint Cycling Agency The Global Cycling Network (GCN) is the largest online cycling channel in the world, bringing together a global community of road cyclists to celebrate everything that’s great about the world of cycling. Our videos bring fans compelling daily content including expert tutorials, techniques, training, racing, cutting-edge bike tech, unparalleled behind the scenes event coverage, humour, entertainment, and more. Presented by ex-pro riders, GCN offers a uniquely qualified insight into the world of cycling, and most importantly it’s fuelled by our passionate and enthusiastic fans – everyone who makes up the GCN community. We also bring the latest and greatest tech to your attention, showcase the best places in the world to ride and get exclusive access to events and races. Welcome to the Global Cycling Network | Inside Cycling Thanks to our sponsors: Castelli Clothing: https://gcn.eu/Castelli Pinarello Bikes: https://gcn.eu/Pinarello Zipp Wheels: https://gcn.eu/Zipp Topeak Tools: http://gcn.eu/Topeak Canyon Bikes: http://gcn.eu/-Canyon Pirelli Tyres: https://gcn.eu/Pirelli Orbea Bikes: http://gcn.eu/Orbea Vision Wheels: http://gcn.eu/Vision Wahoo Fitness: http://gcn.eu/Wahoo-Fitness Park Tool: http://gcn.eu/-parktool Elite Bottles: https://gcn.eu/EliteBottles Whoop Fitness: https://gcn.eu/Whoop Komoot: https://gcn.eu/komoot Selle Italia: https://gcn.eu/SelleItalia SIS: https://gcn.eu/ScienceInSport Zwift: https://gcn.eu/Zwift Shimano Wheels: https://gcn.eu/Shimano Shadow Stand: https://gcn.eu/ShadowStand DMT Shoes: https://gcn.eu/DMT Silca: https://gcn.eu/Silca MET Helmets: https://gcn.eu/methelmets Watch our sister channels: GCN Tech - https://www.youtube.com/@gcntech GCN Racing - https://www.youtube.com/@gcnracing Global Triathlon Network - https://www.youtube.com/@gtn GCN Italia - https://www.youtube.com/@gcnitalia GCN en Español - https://www.youtube.com/@gcnenespanol GCN auf Deutsch - https://www.youtube.com/@gcnaufdeutsch GCN en Français - https://www.youtube.com/@gcnenfrancais GCN Japan - https://www.youtube.com/@gcnjapan GCN Training - https://www.youtube.com/@gcntraining Global Mountain Bike Network - https://youtube.com/@gmbn GMBN Racing - https://youtube.com/@gmbnracing GMBN Tech - https://www.youtube.com/@gmbntech Electric Mountain Bike Network - https://www.youtube.com/@embn